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Andrew Holder
Founder and Managing Director, Revo Fitness
National Finalist in EY Entrepreneur Of The Year 2024 Australia
From the outset, when he set up the first Revo Fitness gym in a 200sqm warehouse in Western Australia, Andrew has been dedicated to delivering on market demands. For his first model, he put into action what he could not find within the industry. A membership offering that was transparent, transient and affordable. A model that resonated with the community Andrew leaned into member feedback and further refined the product offering to offer what the member wanted rather than what he perceived they wanted with direct reinvestment back into the business.
That’s why Andrew considers that Revo Fitness is a product built by the members.
Today, there are 36 Revo Fitness gyms operating across Australia, and the company is the fourth-largest non-franchised operator nationally. The business is experiencing exponential growth, and sales are expected to increase by 530% from FY21 to FY24.
Andrew has shown remarkable ability in his management of Revo Fitness’ impressive growth.
Initially driven by cashflow, the company later pursued private capital to facilitate and accelerate its expansion. The COVID-19 pandemic was a test of Andrew’s entrepreneurial mettle. When lockdown occurred in March 2020, all Revo Fitness clubs had to close. Suddenly, consumers’ attachment to using a gym was threatened and there was increased investment in home equipment.
In response, Andrew decided that, operationally, Revo Fitness needed to look after its members, mitigate risk and pivot to different revenue streams. Membership fees were frozen, and the company rapidly launched its HIITFIT program online so members could still work out from home whenever they wanted.
Again, prioritising member needs worked.
As he looks to the future, Andrew envisions Revo Fitness as Australia's gym, offering affordable, high-quality exercise options nationwide. His ultimate mission is to make affordable fitness and wellness accessible to all Australians.