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In this DoubleShift webcast, we compare UCI Cycling World Championships with cycling’s newest branch in the US — the National Cycling League (NCL).
EY teams are working with a consortium of world tour and professional cycling teams to transform the commercial model of the sport with digital, data and technology.
In this third episode of the fourth DoubleShift season, we discuss the world championships and the disruption of the sport of cycling kickstarted with the new US NCL series.
In addition, DoubleShift talks about:
- Business and sports leading up to the UCI Cycling World Championships
- Relevant and inspirational stories, talents, and perspectives on topics such as:
- Sustainability
- Innovation
- Leadership
- Teaming