Consumer Products

Consumers are evolving faster than ever – what they buy, how they buy it, and who they buy it from are all in play.

Around the world, people are fundamentally rethinking what they value and how they use their time and money.

By giving consumers what they increasingly want and expect – from affordable products to more sustainable lifestyles – it’s an opportunity for consumer products companies to create a new relationship with them.

But it’s hard to get clarity around where consumers are heading or where growth will be from. And tough to know where to invest or exit, which alliances or ecosystems to pursue, or how to evolve operating models. We’ll work with you to create a new relationship with the new consumer by designing and implementing real-world strategies and actionable plans, making measurable differences at every step of your transformation journey.


Our latest thinking

Evaluating AI readiness in data, technology and skills

In this webcast, panelists discuss how to effectively navigate the AI landscape. Learn more.

05 Mar 2025 | your local time

Navigating trade agenda: strategies for retail firms

In this webcast, panelists discuss impacts of President Trump's trade agenda on the supply chains of consumer and retail businesses. Learn more.

27 Feb 2025 | your local time

Navigate your path to IPO with our latest global insights

The EY Global IPO Trends 2024 covers the news and insights on the global, area and regional IPO markets for 2024 and an outlook for 2025. Learn more.

17 Dec 2024 George Chan

How Bayer is unearthing agronomy's future with GenAI

Read this case study to learn how Bayer Crop Science is using large language models to plant the seeds of the future.

16 Sep 2024

Three ways to stay connected to the increasingly independent consumer

Consumer products companies and retailers must address the consumers’ new strategic choices on how and where they spend. Learn more.

22 Jul 2024 EY Global

Rethink customer experience as human experience

Technology will transform customer experience. Competitive differentiation will come from connecting to what is essentially human. Learn more.

01 Jul 2024 Laurence Buchanan +1

Fashioning a sustainable future for an online clothing retailer

EY-Parthenon has helped fashion retailer ASOS to identify opportunities to unlock value, making it more resilient and better prepared for the future. Learn more.

03 Jun 2024 Silvia Rindone

How to reach the independent consumer: the art of persuasion

Consumer products companies and retailers must find better ways to influence and engage the independent consumer. Learn more.

30 May 2024 EY Global

How to balance the CPG, retail and consumer relationship

Why the changing dynamic in the CPG and retail relationship, means consumer-centricity is more important than ever to stay relevant. Find out more.

24 Apr 2024 EY Global

How are consumers reacting to the impact of cost and climate?

In this episode we discuss the impact of the cost-of-living and climate change on consumer sentiment. Listen now.

22 Jan 2024 28m 16s

EY Future Consumer Index: when talk turns into action, be set for change

Climate change is becoming a growing reality for people around the world, and disrupting ingrained consumption habits. Learn more.

09 Nov 2023 EY Global

How can packaging keep things fresh without lasting a lifetime?

Brands must now choose sustainable packaging materials to keep goods fresh, but no solution comes without risk, investment or new partners. Learn more.

09 Nov 2023 Jim Doucette +2

How life insurers are transforming to deliver value for better living

Shifting customer expectations and a focus on value are reshaping the dynamic commercial insurance and reinsurance markets. Learn more.

17 Jul 2023 Patricia Davies

Highlights from World Retail Congress 2023

In this episode the panel discuss the highlights and takeaways from World Retail Congress 2023 in Barcelona. Learn more.

20 Jun 2023 15m 8s

Digital, direct-to-consumer health care revolution

Embracing health care e-commerce helps patients and providers alike to spark better results. Learn more.

20 Jun 2023 Warren Tomlin +2

What will the metaverse bring to the future of retail?

We discuss the potential of the metaverse for retailers and what it could mean for the shopping experience. Listen now.

24 May 2023 17m 47s

How to serve consumers who rely on tech, but don’t trust tech

Our global research shows how digital is transforming the consumer and why relationships shaped by trust, respect and value are critical. Learn more.

16 May 2023 EY Global

Do you need a new digital path to reach the new digital customer?

Customers are changing faster than enterprises can track them. Organizations need to become more data-centric to catch up. Learn more.

25 Apr 2023 Jim Little +2

When consumers want less but demand more, how will your business grow?

What’s driving the evolution of consumption? Find out more so you can identify growth opportunities and adapt your business.

13 Apr 2023 EY Global

How retailers’ value propositions need to evolve for success

As consumer expectations evolve, retailers are under pressure to deliver authentic, customer-centric value propositions. Find out more.

17 Feb 2023 Jon Copestake +1

    Consumer companies’ challenges and opportunities

    Explore how consumer company leaders embrace volatility and adversity as engines for innovation, efficiency and resilience.


    EY Future Consumer Index

    COVID-19 has transformed the lives of consumers. What do they value? What will it take to serve them? How will your business adapt?

    Sustainability insights in Consumer industries

    Consumer-facing companies have an unprecedented opportunity to shape a sustainable future. How can they seize it?

    Case studies

    How GenAI is empowering talent at a PE-backed consumer brand

    By using GenAI to remove routine tasks, a global consumer brand is harnessing the creativity of its employees and utilizing their time better.

    09 May 2024

    How a cosmetics giant’s transformation strategy is unlocking value

    Shiseido, the largest Japanese beauty company, is reimagining its functions, processes and systems to create a global operating model. Learn more.

    13 Sep 2023 Nobuko Kobayashi + 3

    How a frozen-foods powerhouse kept their cool on the way to being #1

    A supply chain transformation helped a frozen-foods company keep up with demand throughout the pandemic and set the table for future growth. Learn more.

    02 Jun 2022 Morgan Malone

    How to launch a sustainable direct-to-consumer business in no time

    The Innovation and Experience Design practice at EY helped a Swiss cooperative identify a market niche and launch an entirely new business. Learn more.

    28 Apr 2022 Mario Fäh


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