E-commerce

E-commerce has become an essential business discipline, and it’s not just retailers who stand to gain from its innovations.

Our latest thinking

Innovate in a recession to emerge stronger 

A recession is coming, and consumer and retail companies that can take it as an opportunity to innovate are likely to emerge stronger. Learn how.

Future Consumer Index: Five consumer types you need to understand

The 11th wave of the global study explores the emerging priorities that will shape future consumption patterns. Learn more.

Prioritize commerce transformation to drive long-term gains

Increasing customer and market demands require a thoughtful e-commerce approach. Prioritizing stand-alone commerce transformation can empower retailers. Learn more.

How meeting customers in the metaverse can unlock lasting value

The metaverse is rewriting the rules of digital commerce. Brands must adapt their strategies to engage and thrive in this new landscape. Learn more.

How to launch a sustainable direct-to-consumer business in no time

The Innovation and Experience Design practice at EY helped a Swiss cooperative identify a market niche and launch an entirely new business. Learn more.

How can you create a growth strategy where everyone wins?

Today’s growth-at-all-costs model is broken. It’s time to redefine growth that delivers value for everyone.

How will the metaverse change our behavior as it reshapes experiences?

The potential impacts of the metaverse on human behavior are yet unknown, but behavioral economics can help us explore the possibilities. Find out more.

    EY Future Consumer Index

    How will your business adapt to the changing values and needs of consumers?


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