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Over 40% of the surveyed executives aim for a structured approach to measure their digital ROI. However, many do not know their digital operating or capital expenditures from the previous year or the value yielded in terms of incremental revenues, cost reduction and working capital.
In addition, respondents’ organizations are shifting their focus from core internal operational efficiencies to new digital products and services that enable them to get closer to customers and generate revenue.
The DII survey found that customers remained at the heart of most firms’ digital priorities, with customer experience (CX) ranking highest in positive outcomes from important digital investments. More than half (55%) of the executives indicated “improved CX” as an area where they had seen a positive impact from their digital investments. This is because digital transformation enables businesses to reinvent experience and journey touch points to stay closely connected with customers, harmonize the use of emerging technologies and processes to achieve operational excellence and unlock data and insights to accelerate time-to-market decisions.