Carla Venesio believes that to embrace the full potential of their ambition, business leaders need to be brave, open-minded and resilient. She says that when those qualities are paired with vision, they create a dramatic impact by changing the way people think, act and behave.
Having a clear vision is important to Carla. As the Director of Private Banking and Wealth Management at Banca del Piemonte, she is navigating the digital transformation of the banking sector. “You need to know where you want to go, you try to understand the big picture of what you are doing, and you find a way to do it,” she says.
“The way clients and customers think and act is very different than in the past,” Carla says. “We are trying to change the business model in a way that improves the user experience for our clients.” To that end, she is working with her team to harness the digital revolution and invest in technological solutions.
Her family, which founded the bank in 1912, is fully committed to this project. “We all agree that we need to make this big shift and change the business model we’ve been used to in the past,” she says. “They trust me a lot.”
Trust is important to a family enterprise, and it’s one of the many relatable topics that attendees discuss at the EY NextGen Academy. “It’s a great opportunity to talk with people from different parts of the world and also from different industries about issues that are incredibly common with you,” Carla says.