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Jon is a Senior Consumer Analyst specializing in exploring trends for programs such as FutureConsumer.Now, The Future Consumer Index and The Future of Retail. He provides insights to help inform the strategies of consumer products and retail companies.
Before joining EY, Jon spent 18 years as a chief retail and consumer analyst at a leading B2B publisher.
He has been widely quoted by the media and often speaks at trade events. He also wrote about the consumer industry outlook in “The world to 2050” a book tracking long term global megatrends.
How Jon is building a better working world
“I believe in looking forward not backwards, to see how things can be changed rather than how they have changed.
In my previous role, I helped to measure and improve the “liveability” and affordability of cities. Now at EY, the work I do helps clients unlock long term value and deliver a positive impact on both people and the planet. To me these will be critical to building a better working world as we cannot improve a world that we cannot live in.”
Jon's latest thinking
Rethink customer experience as human experience
Technology will transform customer experience. Competitive differentiation will come from connecting to what is essentially human. Learn more.
01 Jul 2024
Laurence Buchanan
Optimizing cost reductions for CPG growth
CPG leaders can make targeted cost cuts to build resilience, navigate economic realities and ensure future brand growth. Read to learn more.
19 Jan 2024
Ritvik Bhawan
Climate change is becoming a growing reality for people around the world, and disrupting ingrained consumption habits. Learn more.
09 Nov 2023
Kristina Rogers
What would you ask tomorrow’s consumer today?
Using generative AI personas to bring to life tomorrow’s consumers today, we’re helping businesses shape preferable futures and stay relevant. Find out more.
20 Oct 2023
Kristina Rogers
Changing consumption will reshape business priorities
What’s driving the evolution of consumption? Find out more so you can identify growth opportunities and adapt your business.
13 Apr 2023
Kristina Rogers
Transforming retail and consumer products podcast series
Successful retailers are responding fast in a world where the shopper experience and convenience define retail. Listen now.
16 Jan 2023
Innovate in a recession to emerge stronger
A recession is coming, and consumer and retail companies that can take it as an opportunity to innovate are likely to emerge stronger. Learn how.
07 Dec 2022
Jim Doucette
Redesign consumer ecosystems to scale sustainability
Companies operate in complex networks. Integrating the needs of consumers and policymakers creates more value for a sustainable future. Learn more.
22 Nov 2022
Kristina Rogers
Five types of consumer that you need to understand
The 11th wave of the global study explores the emerging priorities that will shape future consumption patterns. Learn more.
09 Nov 2022
Kristina Rogers
How consumer companies can help achieve UN SDGs
As sustainability expectations increase, the UN Sustainable Development Goals (SDGs) provide clear targets but progress is far from straightforward. Learn more.
20 Oct 2022
Kristina Rogers
Future Consumer Index: In crisis, but in control
Many consumers are responding to a world in crisis by using the values and behaviors they learned during the pandemic. Learn more.
29 Jun 2022
Kristina Rogers
The CEO Imperative: How can one operating model delight many consumers?
Rapid transformation needs bold leadership, but consumer companies risk falling behind. Five design principles will keep change on track. Learn more.
24 Mar 2022
EY Global
Three priorities for accelerating your operating model transformation
Consumer products leaders must prioritize capabilities development as they seek to transform their operating models for the future. Learn how.
12 Nov 2021
EY Global
Is your operating model trailblazing or trail-gazing?
Consumer products leaders know they must transform their operating models. But are they transforming for today or tomorrow? Find out more.
30 Sept 2021
The CEO Imperative: Make sustainability accessible to the consumer
The EY Future Consumer Index finds more people want to make sustainable choices, if they can. Five strategies will help CEOs meet the demand. Learn more.
24 Jun 2021
Kristina Rogers