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The EY-Parthenon Commercial Strategy team adopts a customer-centric approach to help companies accelerate inorganic and organic growth through business model innovation. The team focuses on commercial and go-to-market strategy, customer experience, pricing strategy, revenue optimization, sales and marketing effectiveness as part of our clients’ M&A, turnaround and strategic growth priorities.
The EY-Parthenon commercial strategy team adopts a customer-centric approach to help companies accelerate inorganic and organic growth through business model innovation. The team works with Fortune 1000 and private equity firms to unlock commercial value through sustainable customer-centric capabilities powered by the right analytics, processes, roles, and culture throughout M&A, turnaround and strategic growth journeys.
Our team has deep analytics capabilities to support the improvement of commercial aspects across the marketing, sales, and customer continuum:
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EY assisted Solida Capital in acquiring Victoria Center office building
EY’s Strategy and Transactions and Transaction Tax teams provided Solida Capital with financial and tax due diligence services in relation to the acquisition of Victoria Center office building.
EY assisted Morphosis Capital in acquiring a minority stake in EnduroSat
EY’s Strategy and Transactions and Transaction Tax teams from Romania and Bulgaria provided Morphosis Capital with financial and tax due diligence services in relation to the acquisition of a minority stake in EnduroSat.
European financial services M&A activity picked up in 2024, with deal volume reaching a nine-year high
Smaller, smarter deals: Dealmaking volume stable but value is down as life sciences companies turn to innovative early-stage assets with China and AI becoming major sources of innovation
Corporate Transformation Mindset: CEO Survey January 2025
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EY advised Kingfisher on the divestment of Brico Dépôt Romania to Altex
EY advised Kingfisher on the divestment of Brico Dépôt Romania to Altex
Romanian M&A evolution during the first nine months of 2024
Romanian mergers and acquisitions (M&A) recorded 198 transactions during the first nine months (9M) of 2024, marking an 8.2% increase compared to the same period last year (183 deals).
How the tower sector is contributing to the European economy
Independent TowerCos will continue to play a significant role, underpinning modern European digital economies for the long term. Learn more.
How a top-down holistic strategy can maximize GenAI ROI
Explore how companies that put strategy first by applying a holistic Generative AI maturity model for AI adoption will be positioned to unlock greater ROI.
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Explore the realm of Generative AI use cases.
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Major shift in global IPO market share from the past five years
Major shift in global IPO market share from the past five years
EY Romania assisted Hidroelectrica in the acquisition of UCM Resita’s selected business lines
EY Romania assisted Hidroelectrica in the acquisition of UCM
EY Romanian M&A Market Review 2023
European financial services M&A deal volume fell in 2023, and total deal value hit a decade-low
European financial services M&A deal volume fell in 2023, and total deal value hit a decade-low
Romanian M&A market evolution during 2023
Romanian M&A market evolution during 2023
Deals are back: Surge in life sciences M&A fueled by sector's capital reserves and quest for new revenue growth
Why Europe’s CEOs are confident but cautious, pushing AI and pausing ESG
The latest EY European CEO Outlook survey finds country variation in resilience, but solid AI strategy remains elusive for many. Read more.
Life sciences dealmaking in a time of change
Life sciences companies are returning to dealmaking amid cost and revenue pressures – how will they find the right deals to secure value? Learn more.
How EY-Parthenon can help
Our professionals advise in implementing commercial transactions that balance the material tax considerations with overall business objectives. Learn more.
Read moreDiscover how EY-Parthenon's digital strategy consulting teams design & deliver digital business strategy that helps accelerate business transformation & fuels growth.
Read moreThe Geostrategic Business Group can help translate geopolitical insights into business strategy to help manage political risk. Find out how.
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