Cross-border e-commerce, due to different legal and tax environments across EU Member States, is still a huge challenge for entrepreneurs.
Since the launch of the Digital Single Market Strategy in May 2015 and the Digital Decade policy program 2030 in January 2021, the European Commission (EC) has been working on, i.a., breaking down barriers for consumers in cross-border commerce. The EC’s main focus is on:
- The revised Payment Services Directive and rules on cross-border parcel delivery services already in force
- New rules to prevent unjustified geo-blocking
- Revised consumer protection rules, such as the Omnibus Directive, the Sale of Goods Directive and the Digital Services Directive
- A VAT e-commerce package for online sales of goods and services
- The Digital Services Act and the Digital Markets Act
- The Artificial Intelligence Act
Do you know all the key aspects to enter the E-commerce market in Poland?
Non-compliance with local laws or lack of knowledge on local markets and consumer behavior may lead to severe consequences.
Therefore, the EY Poland Law, Tax and Strategy and Transactions joint teams take great pleasure in presenting this EY Guide 2023 — Poland: e-commerce in practice. Our experts have analyzed all the crucial aspects which should be considered before commencing an online business in Poland, such as the legal form for conducting e-commerce, registration obligations, different channels of sale, necessary documents, seller’s obligations, consumer rights, IP rights and advertising, privacy and cookies, payment services, cybersecurity aspects and tax requirements.
We hope that this Guide will become a roadmap to a successful e-commerce business in Poland for your company. We invite you to read the Guide and to contact us for in-depth analysis and support in implementing even the most challenging projects.
Download EY Guide: Poland: e-commerce in practice
Summary
Download the EY Guide - Poland: e-commerce in practice in which we analyzed the legal, tax and business aspects that should be taken into account before starting an online business in Poland. The report covers the following issues:
- Introduction to e-commerce
- E-commerce legal trends
- Consumer rights and competition
- Intellectual property regulations
- Data protection in e-commerce
- Marketing in e-commerce
- Payments in e-commerce
- Cybersecurity
- Tax registration requirements and reporting obligations for e-commerce businesses
- VAT specific comments
- Income taxation
- Tax aspects of e-commerce business logistics operation
- Digital service tax and digital advertisement tax proposals
- Business perspective
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