EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients.
Select your location
Local sites
Consumer Products
Consumers are evolving faster than ever – what they buy, how they buy it, and who they buy it from are all in play.
Around the world, people are fundamentally rethinking what they value and how they use their time and money.
By giving consumers what they increasingly want and expect – from affordable products to more sustainable lifestyles – it’s an opportunity for consumer products companies to create a new relationship with them.
But it’s hard to get clarity around where consumers are heading or where growth will be from. And tough to know where to invest or exit, which alliances or ecosystems to pursue, or how to evolve operating models. We’ll work with you to create a new relationship with the new consumer by designing and implementing real-world strategies and actionable plans, making measurable differences at every step of your transformation journey.
Our latest thinking
Evaluating AI readiness in data, technology and skills
In this webcast, panelists discuss how to effectively navigate the AI landscape. Learn more.
05 Mar 2025 | your local time
Navigate your path to IPO with our latest global insights
The EY Global IPO Trends 2024 covers the news and insights on the global, area and regional IPO markets for 2024 and an outlook for 2025. Learn more.
17 Dec 2024
George Chan
How GenAI revolutionizes the consumer products and retail industry
Tapping into opportunities to reimagine consumer experiences, innovation and productivity must go together with a focus on adoption risks. Learn more.
12 Jul 2024
Olivier Gergele
How to reach the independent consumer: the art of persuasion
Consumer products companies and retailers must find better ways to influence and engage the independent consumer. Learn more.
30 May 2024
Kristina Rogers
How to balance the CPG, retail and consumer relationship
Why the changing dynamic in the CPG and retail relationship, means consumer-centricity is more important than ever to stay relevant. Find out more.
24 Apr 2024
Kristina Rogers
Fashioning a sustainable future for an online clothing retailer
EY has helped fashion retailer ASOS to identify opportunities to unlock value, making it more resilient and better prepared for the future.. Learn more.
16 Nov 2023
Climate change is becoming a growing reality for people around the world, and disrupting ingrained consumption habits. Learn more.
09 Nov 2023
Kristina Rogers
Sustainable flexible plastic packaging strategy
Brands must now choose sustainable packaging materials to keep goods fresh, but no solution comes without risk, investment or new partners. Learn more.
09 Nov 2023
How life insurers are transforming to deliver value for better living
Shifting customer expectations and a focus on value are reshaping the dynamic commercial insurance and reinsurance markets. Learn more.
17 Jul 2023
Digital, direct-to-consumer health care revolution
Embracing health care e-commerce helps patients and providers alike to spark better results. Learn more.
20 Jun 2023
Warren Tomlin
How consumers rely on technology but don’t trust it
Our global research shows how digital is transforming the consumer and why relationships shaped by trust, respect and value are critical. Learn more.
16 May 2023
Kristina Rogers
Are your customers transforming faster than you?
Customers are changing faster than enterprises can track them. Organizations need to become more data-centric to catch up. Learn more.
25 Apr 2023
Jim Little
Changing consumption will reshape business priorities
What’s driving the evolution of consumption? Find out more so you can identify growth opportunities and adapt your business.
13 Apr 2023
Kristina Rogers
As consumer expectations evolve, retailers are under pressure to deliver authentic, customer-centric value propositions. Find out more.
17 Feb 2023
Wawa caters to retail customers with digital offerings
Wawa implements new technologies, keeping customers at the center of its offerings. Learn more in this case study.
30 Jan 2023
Faisal Alam
Transforming retail and consumer products podcast series
Successful retailers are responding fast in a world where the shopper experience and convenience define retail. Listen now.
16 Jan 2023
Innovate in a recession to emerge stronger
A recession is coming, and consumer and retail companies that can take it as an opportunity to innovate are likely to emerge stronger. Learn how.
07 Dec 2022
Jim Doucette
Redesign consumer ecosystems to scale sustainability
Companies operate in complex networks. Integrating the needs of consumers and policymakers creates more value for a sustainable future. Learn more.
22 Nov 2022
Kristina Rogers
Five types of consumer that you need to understand
The 11th wave of the global study explores the emerging priorities that will shape future consumption patterns. Learn more.
09 Nov 2022
Kristina Rogers
Meet customers in the metaverse to unlock lasting value
The metaverse is rewriting the rules of digital commerce. Brands must adapt their strategies to engage and thrive in this new landscape. Learn more.
20 Oct 2022
Brian Peterson
Case studies
How GenAI is empowering talent at a PE-backed consumer brand
By using GenAI to remove routine tasks, a global consumer brand is harnessing the creativity of its employees and utilizing their time better.
09 May 2024
How a cosmetics giant’s transformation strategy is unlocking value
Shiseido, the largest Japanese beauty company, is reimagining its functions, processes and systems to create a global operating model. Learn more.
13 Sep 2023
Nobuko Kobayashi
How a frozen-foods powerhouse kept their cool on the way to being #1
A supply chain transformation helped a frozen-foods company keep up with demand throughout the pandemic and set the table for future growth. Learn more.
02 Jun 2022
Morgan Malone
How to launch a sustainable direct-to-consumer business in no time
The Innovation and Experience Design practice at EY helped a Swiss cooperative identify a market niche and launch an entirely new business. Learn more.
28 Apr 2022
Mario Fäh
How EY can Help
-
EY-Parthenon teams can help your business identify and implement consumer strategies relevant now as well as in the future. Find out more.
Read more -
EY’s Commercial Transformation offering can help your organization reignite growth while optimizing sales and marketing investments and returns, enabled by growth strategy, advanced commercial analytics and differentiated capability deployment.
Read more -
The EY Customer Experience solution can help your business integrate CX programs that help deliver sustainable long-term value. Discover more.
Read more -
EY’s Direct to Consumer for Consumer Products, can help your business meet the changing needs of consumers. Find out how.
Read more -
EY and P&G help organizations attain higher levels of manufacturing performance.
Read more -
The EY-Shopify Alliance team can help your business activate and scale e-commerce to increase the potential of online commerce. Learn more.
Read more -
EY’s Operating model transformation can help consumer goods companies optimize today’s business while building the models of tomorrow. Learn more.
Read more -
Discover how EY's Smart Factory platform embeds manufacturing excellence by arming the shopfloor with dynamic predictive data analytics, virtual reality & AI.
Read more -
Supply Chain Reinvention helps clients effect a fundamental change in their performance to support sales growth, become more cost-competitive, minimize risk and improve operational resilience.
Read more