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Co-founded by Choo Yan Tiee and his partner, Choo Chin Peng in 1996, Auto Count offers a series of products that focuses on business automation software such as Accounting, Inventory Control, Invoicing, Purchasing, Payroll and Point of Sale (POS). It is a Microsoft ISV Gold Partner with MSC status and counts over 150,000 companies in Malaysia, ASEAN, China, Australia and South Africa as its clients.
Choo recognizes the importance of investing in the development of local talents and expertise, as well as in strategic dealerships and institution relationships in each respective market in order to continue to succeed.