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Tzong Lee and Zare Lee
Trapo Marketing Sdn. Bhd.
Tzong Lee and Zare Lee co-founded Trapo Marketing Sdn Bhd in 2016 with the vision of becoming the leading car accessories brand in Asia. Their innovative approach to selling car mats made from recycled EVA foam waste reflects their commitment to customizable and eco-friendly products.
Trapo started by offering customized car mats on an e-commerce platform, taking advantage of the early e-commerce boom. It has since evolved into the first automotive player with an omni-channel presence, now operating 23 shops across four countries and offering 12 product categories.
Tzong and Zare are building a better working world by nurturing innovation within their team and fostering creativity in product development and approach. Their commitment to continuous improvement enables the company to make a positive contribution to sustainability efforts and community welfare.