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Hoe Kian Choon
CUCKOO International (MAL) Bhd.
Hoe Kian Choon founded CUCKOO International (MAL) Bhd. in 2014 with the aim of fostering healthier lifestyles through quality products and services that are accessible and affordable to people from all walks of life.
Motivated by a passion to improve people's quality of life, Kian Choon left his job to embark on a mission to provide healthy home solutions to Malaysians. His journey began with the introduction of the South Korean CUCKOO home appliance brand, where he took on the bold challenge of introducing Malaysia's first mild alkaline water purifier at a time when the concepts of water purification and mild alkalinity were unfamiliar to many. The company has since evolved into a Healthy Home Creator with a diversified portfolio of solutions across four segments: "CUCKOO-branded," "CUCKOO Co-Creations," "WonderLab | WonderDewi," and "WonderKlean."
Kian Choon is committed to building a better working world by helping more people adopt healthier lifestyles through a diverse range of solutions that are accessible to everyone, thanks to his innovative flexible rent-subscription business model.