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As the Founder and Group Executive Chairman of Senheng, KH Lim is the driving force of the business - establishing the business in 1989 and building it into one of the country’s most consequential consumer electronic retail brands. Trusting his own perceptive vision of the industry, Lim spearheaded six key transformation initiatives over the years that have fortified Senheng’s leading market position in the country. One of those involved a major transformation of how Malaysians can shop seamlessly in a new retail landscape, fuelling more than RM1.4billion in revenue for the business.