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Michael leads a team that oversees global public relations and social media for the eight Industry Markets across EY: Manufacturing & Mobility, Consumer, Energy, Financial Services, Government, Health, Private Equity, and Technology, Media & Telecoms (TMT). He also continues to lead PR for the Global TMT practice.
Michael draws on years of experience in providing senior executive counsel, building corporate brand and reputation, developing PR strategy at regional and global levels, and leading PR campaigns at international industry events.
Michael holds a Bachelor of Laws degree from the University of Birmingham, UK.
How Michael is building a better working world
Michael is committed to building a purpose-led, collaborative culture rooted in transparency and inclusiveness, established through a willingness to listen and a dedication to learning. In particular, Michael is focused on mentoring the next generation of marketing communications professionals through his counsel, advocacy and training. He also has an interest in raising awareness about mental health inside and outside the workplace.
Michael's latest thinking
LONDON, 15 OCTOBER 2024. Use of generative AI (GenAI) in the workplace has significantly increased, rising exponentially from 22% in 2023 to 75% today, and with the highest usage attributed to the tech (90%) and lowest to the government and public sectors (60%).
15 Oct 2024
Michael Curtis
LONDON, 9 OCTOBER 2024. The latest EY Tax and Finance Operations (TFO) Survey finds generative AI (GenAI) may help transform tax and finance functions, helping to address inefficiencies, talent shortages, and compliance with emerging reporting obligations, including those related to global minimum taxes.
09 Oct 2024
Michael Curtis
LONDON, 23 July 2024. Despite technology transforming consumers’ retail experience, allowing them to seamlessly shop between online, social media, in-app and in-game, 32% of consumers still crave the personal service that only in-store shopping can provide, according to the latest release of data from the EY Future Consumer Index (FCI) – which surveyed more than 23,000 consumers across 30 countries.
23 Jul 2024
Michael Curtis
Kyoto, 5 June: The Consumer Goods Forum (CGF) has today published a report developed with EY bringing together opinions from 17 consumer industry leaders, to understand how they are working together to ensure resilient businesses and accelerate sustainability action amid multiple crises.
05 Jun 2023
Michael Curtis