EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients.
Select your location
Local sites
Office
London, United Kingdom
Jon is a Senior Consumer Analyst specializing in exploring trends for programs such as FutureConsumer.Now, The Future Consumer Index and The Future of Retail. He provides insights to help inform the strategies of consumer products and retail companies.
Before joining EY, Jon spent 18 years as a chief retail and consumer analyst at a leading B2B publisher.
He has been widely quoted by the media and often speaks at trade events. He also wrote about the consumer industry outlook in “The world to 2050” a book tracking long term global megatrends.
How Jon is building a better working world
“I believe in looking forward not backwards, to see how things can be changed rather than how they have changed.
In my previous role, I helped to measure and improve the “liveability” and affordability of cities. Now at EY, the work I do helps clients unlock long term value and deliver a positive impact on both people and the planet. To me these will be critical to building a better working world as we cannot improve a world that we cannot live in.”
Jon's latest thinking
Rethink customer experience as human experience
Technology will transform customer experience. Competitive differentiation will come from connecting to what is essentially human. Learn more.
01 Jul 2024
Laurence Buchanan
The rise of the independent consumer
Consumer products companies and retailers must find better ways to influence and engage the independent consumer. Learn more.
30 May 2024
Kristina Rogers
Climate change is becoming a growing reality for people around the world, and disrupting ingrained consumption habits. Learn more.
09 Nov 2023
Kristina Rogers
What would you ask tomorrow’s consumer today?
Using generative AI personas to bring to life tomorrow’s consumers today, we’re helping businesses shape preferable futures and stay relevant. Find out more.
20 Oct 2023
Kristina Rogers
Transforming retail and consumer products podcast series
Successful retailers are responding fast in a world where the shopper experience and convenience define retail. Listen now.
16 Jan 2023
Future Consumer Index: In crisis, but in control
Many consumers are responding to a world in crisis by using the values and behaviors they learned during the pandemic. Learn more.
29 Jun 2022
Kristina Rogers
How can one operating model delight many consumers?
Rapid transformation needs bold leadership, but consumer companies risk falling behind. Five design principles will keep change on track. Learn more.
24 Mar 2022
Kristina Rogers