To solve the client specific needs, EY quickly assembled a global, cross-functional team, which included researchers, user experience (UX) designers, D&I subject-matter resources, community engagement builders, copywriters and analysts. EY professionals conducted leadership interviews with key stakeholders, including the global executive committee and inclusion board members, to understand the current state and their ambition. As part of the program, the EY team also helped the client assess their policies and processes against those set forth in the EY National Equality Standards (NES).¹
Within weeks, the EY team had deployed a company-branded, dedicated platform to engage the company’s employees across Latin America, Europe and Asia-Pacific in discussions and targeted focus groups. Built using EY MillionYou, the platform acted as a D&I hub to capture insights and ideas, as well as to connect people and resources. This employee experience was tailored based on the user’s location (using single sign-on) and included:
- Establishing key program principles to understand employee motivations through personas and by identifying key distinguishing factors across company locations
- Following high security standards in accordance with the client’s privacy and legal expectations
- Designing the platform in multiple languages, including English, Spanish, Portuguese and Chinese
- Designing a communications and engagement plan across all internal channels, working in conjunction with the organization’s communications team
- Activating a network of D&I moderators (EY subject-matter resources) to match key geographical locations and drive conversations while allowing an objective, outside view
- Catering for engagement both synchronous (facilitated and moderator-led focus groups with voluntary participation at different times) and asynchronous (virtual discussions combined with polls and surveys)
- Synthesizing qualitative and quantitative results to define KPIs across various aspects of the organization’s D&I initiatives