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Adrian leads the development of insights covering the technology, media and telecommunications sectors as part of the EY Knowledge team. An experienced commentator on industry dynamics and organizational strategy, he is passionate about how new forms of connectivity can positively shape the digital society.
Before joining EY, Adrian worked in analyst roles at various business intelligence providers, having begun his career in market research. He also established a music recording and events business, building on his personal interests.
Adrian earned a bachelor’s degree in English Language and Literature from the University of Oxford.
How Adrian is building a better working world
Adrian believes that digital infrastructure is a key foundation for building a better working world. He is particularly interested in using his telecommunications and technology sector expertise to help client companies understand how concepts such as 5G, Internet of Things and the platform economy can deliver real-world benefits to businesses and consumers alike.
Our latest thinking
How telcos can help enterprises scale emerging technologies
Enterprises are pursuing digital transformation by investing more in emerging technologies – and vendors must adopt new strategies to help them succeed. Read more.
18 Feb 2025
Rob Atkinson
Seizing the generative AI initiative in TMT
Learn how Technology, Media & Entertainment, and Telecom companies can create value with generative AI.
30 Nov 2023
Adrian Baschnonga
Top 10 risks for telecommunications in 2024
As telecom operators continue to navigate a complex and shifting global industry landscape, we examine the top 10 risks they face. Learn more.
30 Nov 2023
Tom Loozen
Is the digital home immune to the cost-of-living crisis?
Despite financial pressures, few households are economizing on digital home services. Read more.
14 Sep 2023
Adrian Baschnonga
The CIO Imperative: How emerging tech can accelerate a path to sustainability
Enterprises are increasingly looking to leverage new technologies like 5G and IoT to deliver their ESG goals. Learn more.
15 Feb 2023
Tom Loozen
To transform the future for your customers, how should you transform yourself?
Communications companies need to make bold decisions to shape the NextWave of Communications.
11 Dec 2022
Tom Loozen
Seven ways telecom operators can power the metaverse
For telecom operators, the metaverse presents two distinct roles: an ecosystem for them to participate in and an ecosystem for them to enable. Read more.
10 May 2022
Tom Loozen
Why tech companies should revisit their capital allocation strategies now
When it comes to capital allocation strategies, companies are experiencing pain points. Join us to explore this issue and hear what they can do to fix it. Learn more.
22 Mar 2022
19m 18s
Why capital investment is imperative for TMT companies
The podcast discusses the priorities TMT leaders in capital investment and operations must balance, data, analytics, talent and governance. Learn more.
16 Mar 2022
22m 19s
How 5G will reshape business models and drive digital taxation
Tax departments that have grown comfortable managing digital transformation will have even more opportunities to add value in the 5G era.
03 Jun 2020
EY Global