Corporate Culture

How businesses create and protect value is changing. Fifty-two percent of a given company’s value is from intangible assets. However, stating values is one thing; living them every day is another. Corporate culture is defined by unwritten rules that set expectations for how people decide and behave. It is reflected by what people actually do every day, by what’s celebrated, emphasized and overlooked.

As leaders drive transformation, acquire and divest businesses, refresh their strategies, and manage risk, they must also evolve their culture to support new ways of working. Evolving corporate culture can be done, deliberately and measurably. Modern data, analytic and behavioral science approaches allow us to make practical shifts in ways that were closer to impossible just 10 years ago.