EY helps clients create long-term value for all stakeholders. Enabled by data and technology, our services and solutions provide trust through assurance and help clients transform, grow and operate.
At EY, our purpose is building a better working world. The insights and services we provide help to create long-term value for clients, people and society, and to build trust in the capital markets.
Our clients understand the need of investing in FinTech and innovation in their transformation journey, with an attempt to minimize risks, improve efficiency and ensure growth.
Effie Xin
EY Greater China Financial Services and Asia-Pacific FinTech and Innovation Financial Services Managing Partner
More than two decades of experience in financial services. Contributor to the transformation of China’s financial sector. Spearheading FinTech adoption.
Effie has been helping financial institutions grow in a fast-changing landscape by providing integrated and customized services ranging from strategy and transformation, risk management, performance improvement, to technology.
Having graduated from the Shanghai University of Finance and Economics and obtained an MBA degree from the Schulich School of Business of York University in Canada, she is a fellow of the Chinese Institute of Certified Public Accountants and a Canadian Certified Management Accountant.
How Effie is building a better working world
“In the past years, I am passionate in driving the development of new technologies and capabilities in the financial sector. I have been dedicated to creating remarkable client experience by collaborating with and influencing financial institutions in exploring new business models with ground-breaking solutions to achieve business excellence and gain competitive edge in the market.“