Brian Peterson

Partner, TMT, Ernst & Young LLP

Innovative thinker. Transformational consultant.

Transformational forces are redefining the way consumers live, work and interact—and business must evolve accordingly. As a Partner with the Technology, Media & entertainment, and Telecommunications (TMT) practice for EY Canada, Brian co-leads the EY-Shopify global alliance and leads EY’s data analytics and monetization efforts for the TMT practice.

For more than 20 years, Brian has led and developed high-performing, entrepreneurial teams that empower organizations to rethink innovation, strategy, technical product management, business development and sales. Prior to joining EY in 2020, Brian was a global advisory leader for Microsoft (Retail & CPG) and co-leader of lululemon’s innovation group.

Brian holds a Master’s of Business Administration from McGill University’s Desautels Faculty of Management, as well as a Bachelor of Arts (Communications) From Simon Fraser University. He’s completed digital, strategy and sales courses at MIT, the Haas School of Business (UC Berkely), the Helskinki University of Technology, and Politecnico di Milano.

How Brian is building a better working world

"I’m helping businesses align what they do best with what customers want most. This creates better customer experiences across industries and sectors, and empowers businesses to unleash meaningful, long-term growth. My work stretches across everything from the metaverse and the future of retail to the ongoing evolution of eCommerce."

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