EY-Nottingham Spirk Innovation Hub

See it, make it, unleash it, now.

From concept to commercialization, let us help you identify new offerings and bring them to life

Connect with us to learn more and request an immersive experience designed and centered on you.

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What is your challenge?

Only 5% of all US patents get commercialized. Our commercialization success rate is 95%. How? Because we don’t innovate in silos. We mobilize our capabilities to turn ideas into innovations and bring concepts to life.

Be it creating products, entering adjacent markets, or using data to improve the customer experience and ensure investments pay off, we help make it happen at a rapid pace. Right here within our 66,000-square-foot, uniquely synergistic production space. A space that’s powered by Vertical Innovation®, EY Wavespace™ and our ecosystem of tech, business and value chain collaborators. Rooted in a combined 150-year track record of product development and the vast EY global braintrust. And equipped with the software, hardware and insights needed to identify, design, engineer, prototype, probe, test, enhance and scale whatever it is you should innovate next.

Learn how we're igniting growth at the EY-Nottingham Spirk Innovation Hub:

Ready to turn the intangible into tangible and sustainable value? Join us for an immersive experience centered on and designed for you. See it, make it, unleash it, now.

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Recent EY-Nottingham Spirk Innovation Hub case studies


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Our Ecosystem Partners

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Our latest thinking

Is your digital strategy fit for the manufacturing future?

Digital trends are propelling discrete manufacturers to reimagine their digital strategy for today and the future. Learn more.

Magnus Ellström + 2

Why industrial companies need to lead business model innovation

If manufacturers don’t have a seat at the table, they will have to watch as others take control of their value chains. Learn more.

Claudio Knizek + 2

    The team

    Jerry Gootee

    EY Global and Americas Industrial Products Leader
    Consulting leader with nearly 30 years of experience. Passionate about developing people, building relationships and serving clients. Guitarist and vocalist. Golfer and Cleveland sports enthusiast.
    Akron, USA

    Brent Duersch

    Managing Director, EY-Nottingham Spirk Innovation Hub, Ernst & Young LLP
    Executive with 25 years of digital transformation and product or service innovation experience at global retailers and manufacturers. Living in the intersection of business, design and technology.
    Cleveland, USA

    David Takeuchi

    EY Global Strategy and Transformation Business Model Innovation Leader
    Innovator. Creative. Servant-leader. Youngest-looking grandpa. Has three daughters. Married 33 years. Dad designed the Firebird. Samurai bloodline. Tennis strategist wannabe.
    San Francisco, USA

    Craig Coulter

    EY Global Advanced Manufacturing & Mobility, Strategy & Operations and Sustainability Leader
    Develops and drives strategies. Systemic dots connector. Results driven. Practical. Sustainability professional. Father of four.
    Washington, DC, USA

    Sachin Lulla

    EY Americas Consulting Industrial Products Sector Leader
    Internet of Things strategist. Digital influencer. Sector-focused thinker. Keynote speaker. Proud husband and father.
    Tampa, USA

    Shelby Koons

    Senior Manager, Advanced Manufacturing and Mobility, Ernst & Young LLP
    Innovation and growth strategist. Transformation architect. Focused on unlocking human ingenuity and design to commercialize new growth strategies. Proud wife and mother.
    Dallas, USA

    Amy Burke

    EY Americas Consulting Mobility Sector Leader
    Connects the dots. Strategy and people developer. Results-driven. Passionate about technology.
    Columbus, USA

    Roselyn Feinsod

    Principal, People Consulting, Ernst & Young LLP
    Passionate about building a better working world with art and science. Mother to four, grandmother to 13. Avid traveler, hiker and runner.
    New York, USA

    EY Advanced Manufacturing Realized

    EY teams help you set a certain and rapid path to growth across five key pillars so you can innovate with clarity and certainty.

    • Product and service innovation: Retain customers while capturing new ones by creating growth from within.
    • Business model innovation: Set the foundation for driving peak profitability within core business while incubating new revenue streams.
    • Workforce reimagined: Enable talent to embrace digitization and develop new capabilities with our Humans@center approach.
    • Customer experience: Explore new sales and CX models to anticipate actions, enhance experience and improve profitability.
    • Shock-resistant supply chain: Future-proof your organization to outsmart ongoing shocks by building resilience in vs. bolting it on.

    Advanced Manufacturing

    Evolve your business models utilizing digitization and adopt a customer-centric mindset.

    Discover more

    How EY can help

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