Personal data that we collect about you when you visit our site falls into several categories.
Information that you provide voluntarily
We collect personal data that you provide voluntarily through our site, for example, when completing online forms to contact us, subscribing to a newsletter, using one of our online benchmark tools, subscribing to receive marketing communications from us, participating in surveys or registering for events that we are organizing. The information we collect about you include the following:
- Name
- Job title, job level or job function, role
- Education
- Company or organization
- Company data
- Contact information, including primary email, email address and telephone numbers
- Demographic information, such as industry, country, postcode, preferences and interests
- Other information relevant to client surveys or similar research
- Information relating to events captured through event-related forms, such as dietary restrictions, hotel and flight information, registration/participation status, media interview attendance, previous event experience and gender
- Information pertinent to fulfilling our services to you
- Any other personal data that you voluntarily choose to provide to us
We do not intentionally collect sensitive category data, unless you provide us with such data. While there may be free text boxes on the site where you are able to enter any information, we do not intend to process sensitive information. You are not required to provide, and should not disclose, sensitive personal information in the free text boxes. If you choose to provide any sensitive personal information in this manner, you acknowledge you consent to the collection and processing of this sensitive information.
If you register on our site, your personal data will be stored in our CRM system . Data of registrants is deleted after an individual has not actively engaged with EY for 18 months, or sooner if required by law.
If you have opted out of receiving EY publications, your basic contact details will remain on our opt-out list.
Information that we collect automatically
When you visit our site, we collect certain personal data automatically from your device. Specifically, the data we collect automatically include information, such as your IP address, pixel ID, device type, unique device identification number, browser type, operating system, broad geographic location (e.g., country or city-level location) and other technical information. We also collect information about how your device has interacted with our site, including the pages accessed, current URL, time you visited the site and links clicked. Collecting this information enables us to better understand the visitors who come to our site, where they come from and what content on our site is of interest to them.
We use this information for our internal analytics purposes, and to improve the quality and relevance of our site to our visitors. Information will be collected using cookies and similar tracking technology, as explained further in the EY Cookie Policy. Note that if the Do Not Track setting or Global Privacy Control signal in your browser is enabled, Marketing/Targeting cookies will be disabled by default.
Our site uses Adobe Analytics (“Adobe”) in order to provide reporting, visualisations and analysis of data. Adobe processes the following types of personal data: your IP address (to populate geosegmentation reports and to identify internal EY and external users accessing our site) and user IDs, email addresses, names and passwords to the extent provided directly by visitors of the site. Your personal data will be processed by Adobe for the following purposes: (i) to capture web metrics about the journey of users within our site (e.g. pages viewed and links clicked); (ii) to analyze and understand overall site traffic information; (iii) to allow us to make informed decisions about our site; and (iv) to authenticate users and permit them to access our site. EY Global Services Limited is the data controller for the purposes of this processing and licenses Adobe from Adobe Systems Software Ireland Limited, 4-6 Riverwalk, Citywest Business Campus, Saggart, Dublin 24, Ireland, who hosts it in London, United Kingdom. Click here to learn more about Adobe’s privacy practices and to make choices regarding Adobe’s tracking activities.
Our site also uses various social media plugins.
Purposes for which we process your personal data as a visitor to our site are:
- To administer and manage our site, including to confirm and authenticate your identity, and prevent unauthorized access to restricted areas of our site
- To personalize and enrich your browsing experience by displaying content (including targeted advertising) that is more likely to be relevant and of interest to you
- To analyze the data of visitors to our site and site traffic information
- To capture webmetrics about the journey of users within our site
- To determine the company, organization, institution or agency that you work for or with which you are otherwise associated
- To develop our business and services
- To provide you with marketing communications, EY Thought Leadership materials and online benchmarking tools
- To conduct benchmarking and data analysis (for example, regarding usage of our site and demographic analyses of visitors of our site)
- To understand how visitors use the features and functions of our site
- To monitor and enforce compliance with applicable terms of use
- To conduct quality and risk management reviews
- To enable the better management of EY events, including World Entrepreneur of the Year
- To enable teams managing events to coordinate their email campaigns and event notifications more effectively
- To allow for event and webinar sign-up
- To allow for content download and lead capturing
- To allow services and information to be delivered effectively to you
- Any other purpose for which you provided information to EY
Legal grounds for processing personal data of visitors of our site are:
- Our legitimate interest in the effective delivery of information and services to you, and the effective and lawful operation of our businesses
- Our legitimate interest in developing and improving our site, and your user experience
- Explicit consent of the visitor