![gen z millennials Gen Z vs. Millennials](https://assets.ey.com/content/dam/ey-sites/ey-com/en_gl/topics/digital/ey-gen-z-millennials.jpg)
Gen Z expects you to deliver
Even more than Millennials, Gen Z wants products delivered. In-store pickup is much less appealing than for any other generation. This makes grabbing and holding their attention more challenging.
Ambitious and uber-productive, Gen Z demands efficient and hassle-free processes when shopping, from beginning to end.
![gen z millennials 2 Gen Z vs. Millennials](https://assets.ey.com/content/dam/ey-sites/ey-com/en_gl/topics/digital/ey-gen-z-millennials-2.jpg)
Loyalty hard-won
Gen Z values money and saving money. But unlike Millennials, Gen Z cares little for traditional reward programs and special offers. The internet has enabled these self-directed deal seekers, and they’re used to getting what they want, with less hassle, at a good price.
Always wired in, Gen Z is accustomed to being highly informed. They use the internet for pre-purchase research more than any other generation.
Saving time and making the most of their money is a high priority — loyalty is not. Retailers are advised to demonstrate respect and loyalty before asking for it in return.
![gen z millennials 3 Gen Z vs. Millennials](https://assets.ey.com/content/dam/ey-sites/ey-com/en_gl/topics/digital/ey-gen-z-millennials-3.jpg)
Continual disruption
Generations are born from disruption, and disruptions are only going to come faster in a world of instant global communication and collaboration.
Brands not only need to give Gen Z shoppers what they want and how they want it. They also need to intuitively deliver on their evolving needs, allow them to be part of the solution and rapidly develop a relationship of mutual respect.
Resumen
Businesses need to adopt a culture of innovation, where they seek to understand consumers and what drives them as human beings.