To help Taiwanese businesspeople effectively manage and lead their company to success, Ernst & Young has organized a CEO & Second Generation Gathering in Taiwan. With topics including management, brand marketing, and investment values, opportunities in lifestyle brands were widely discussed.
Chih-Peng Huang, former Ambassador to Vietnam, shared the development of the China-United States trade war and the relationship between Taiwan and Vietnam from the perspective of the global economy. Yu-Lin Hsu, the founder of Dai Phat Food, used his own experience and talked about consumer needs and preferences in terms of consumer products that he observed in the Vietnamese market. He also mentioned the precautions upon importing raw materials and its relevant laws and regulations. Yu-Hsuan Wu, Team Leader of Taiwan Design Center (TDC), used cross-industry alliances from a design perspective and talked about her experience on how to build and create a brand with special features using Taiwanese design and the local cultures of different countries, and how to sell internationally.
Chih-Wei Feng, Executive Director, Ernst & Young Strategy and Transactions Inc., talked about the importance of value analysis. In terms of the value spectrum, before pricing a product, it is often based on the intrinsic value, market value, and investment value of the object, regarded as the basis for negotiation between buyers and sellers. Therefore, a price within a reasonable range can be set. He believes that the process of M&A is like a professional marathon. When carrying out relevant due diligence checks, value analysis, and negotiation, a team of internal and external professionals must be gathered together and work closely with one another to smoothly cross the finish line within the allotted time.
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