Jonny Hendriksen

EY World Entrepreneur Of The Year™ 2025 finalist, New Zealand
CEO of Shuttlerock

Jonny Hendriksen is redefining the art of creative production in the advertising industry.

Jonny Hendriksen is making waves in the advertising industry from his base in sunny Nelson, New Zealand. After a successful stint in Japan, where he became the first foreigner to launch an IPO on the Tokyo Stock Exchange with ValueClick Japan, Jonny returned home to address the evolving media landscape. He recognized that traditional advertising agencies were struggling to meet digital demands, so in 2011 he launched Shuttlerock, which began as a small operation at his kitchen table.

Under Jonny’s leadership, Shuttlerock has emerged as a global leader in creative solutions, introducing the world’s first creative-as-a-service solution as an alternative to outdated advertising models. Reinventing creative production, this innovative approach marries human creativity with technology-driven automation, allowing brands to efficiently craft high-quality content at scale. With proprietary technology and a global network of sales offices and creative studios, Shuttlerock operates around the clock, under a “follow-the-sun” production model that spans several continents and covers a workforce that speaks over 40 languages.

Jonny’s journey is a testament to the power of creativity and adaptability in a rapidly changing world. His story shows how innovation can thrive in response to industry challenges, as great ideas flourish regardless of geographical boundaries. In a world where creativity knows no limits, Jonny is painting a brighter future for the advertising landscape.