Ivan leads the firm’s monetization and pricing strategy proposition, helping clients accelerate and sustain commercial growth.
This includes topics, such as development of pricing strategy, consumer/customer price guidance, discount management, pricing tools and incentives, as well as internal pricing process and governance.
He works across sectors and has nearly two decades of experience across consumer goods, industrials, software and professional services. Given his diverse experience, he brings cross-sector knowledge which is particularly relevant now as traditional sector lines are being blurred, and digitalization creates healthy disruptions to traditional industries and ways of working.
Prior to consulting, Ivan worked in consumer goods and retail. Before joining EY, he was at two other consulting firms.
He holds an MSc in European Political Economy from the London School of Economics and a BSc in Economics and Politics from the University of Bristol.
“I am passionate about helping businesses find sustainable commercial solutions, challenging short-term thinking and bringing-in perspectives of customers, employees, and the wider community.
Striving to create environment of equal opportunities, I actively listen to different views and ensure that everyone’s contribution is heard. Understanding that our actions and thoughts are a product of our diverse experiences, I try to put myself in the shoes of others, to develop a rounded perspective and challenge negative thoughts and attitudes.
I also work with young entrepreneurs to coach them and provide business advice, helping them grow and develop.”
