Customer

In today’s world of empowered customers, competitive advantage comes through building trust. 

Everywhere you look, technology is transforming customer experiences and expectations, and it’s happening faster all the time. In this fast-paced environment, you need to put customer trust at the center of the entire organization, enabling you to create customer relationships that lead to unwavering loyalty and sustainable profits.

EY helps companies transition to customer-centric business models and become trusted organizations to their customers. Our diverse teams of insights, experience, marketing, sales and service specialists, combined with our global connectivity and understanding of your industry issues, inspire us to ask better questions. We work with you to find innovative solutions that help create transparent and authentic customer experiences.

Our latest thinking

Rethink customer experience as human experience

Technology will transform customer experience. Competitive differentiation will come from connecting to what is essentially human. Learn more.

01 Jul 2024 Laurence Buchanan + 1

EY Future Consumer Index: when talk turns into action, be set for change

Climate change is becoming a growing reality for people around the world, and disrupting ingrained consumption habits. Learn more.

09 Nov 2023 Kristina Rogers

If you could meet tomorrow’s consumers today, what would you ask?

Using generative AI personas to bring to life tomorrow’s consumers today, we’re helping businesses shape preferable futures and stay relevant. Find out more.

20 Oct 2023 Kristina Rogers + 1

How to unlock business growth by putting customers at the center

To thrive in challenging market conditions, entrepreneurial businesses are building deep and enduring relationships with their customers. Learn more.

15 Sep 2023 Peter Bos

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