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In today’s world of empowered customers, competitive advantage comes through building trust. 

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    The Team

    Laurence Buchanan

    EY Global Customer & Growth Leader; CEO, EY-Seren Limited
    Helping clients navigate the transformation age through human-centered design and digital transformation.
    London, GBR

    Erik Almadrones

    EY Asia-Pacific Consulting Customer & Growth Leader
    Analytics innovator. Data-driven strategist. Digital first enthusiast. AI first mover. Relentlessly consumer-focused.
    Tokyo, JPN

    Jim Doucette

    Global EY-Parthenon Consumer Products and Retail Leader
    Business strategist. Consumer behavior professional. Passionate about helping clients, developing people and building teams.
    Stamford, USA

    Lisa Lindström

    EY Global Consulting Innovation and Experience Design Leader
    Co-founder of Doberman, now part of EY. Known for unorthodox methods for design, digitalization, customer experience, and innovation. A true change-maker.
    Stockholm, SWE

    Helen Bentley

    EY Global Digital Strategy, Innovation and Experience Leader; Partner, Consulting, Ernst & Young LLP
    Driver of digital transformation and innovation. Creative and strategic thinker. Neurodiversity champion. Adventure sports and improvisational comedy enthusiast.
    London, GBR

    Patrick Ruijs

    EY EMEIA Customer & Growth Leader; Netherlands Consulting Business Transformation Leader; VODW Leader
    Curious. Optimistic. Goes for surprising results and believes in the resilience of organizations. Embraces change.
    Amsterdam, NLD

    Fabio Dotti

    EY EMEIA Business Transformation Leader
    Basketball and sports lover. Modern art collector. Traveler.
    Milano, ITA
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