With the unprecedented level of change around us, organizations that do not rapidly adapt and have innovation and transformation at the center of their agenda and purpose, are destined to fail.

Ali Pirinccioglu

EY MENA Business Transformation and Customer Consulting Leader

Transformation-driven. Strong believer in customer-first and customer as the focal point of all strategies. Bringing impact to our clients by implementing what we recommend.

Ali is the Business Transformation and Customer Consulting Leader for EY MENA, overseeing the delivery of services and solutions around digital strategy, customer experience, marketing, innovation, business transformation, and program management to clients in the private and public sectors.

Prior to joining EY, Ali was the founding partner of a boutique consultancy that specialized in customer experience and customer analytics, that was acquired by EY in 2016.

Ali holds an MBA from Georgetown University, and a Bachelor’s Degree from Penn State University in Communications.

How Ali is building a better working world

"The amount of disruption the business world has been experiencing over the past several years is unprecedented, with significant turmoil that is requiring businesses to make rapid shifts, further disrupted by advancements in digital technologies presenting opportunities that businesses need to capitalize on. I work with my team to help our clients rapidly change, defining the transformations they need to undergo to address their most significant challenges and capitalize on the largest opportunities. We are passionate about not just defining the way forward for our clients, but about bringing what we recommend to life, committed to supporting implementation efforts to ensure transformation is realized."

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