I bring the EY UK and European financial services stories to life through compelling, data-led market insights.

Sarah Graham

EY EMEIA Financial Services External Affairs Leader

Media relations professional and corporate storyteller. Focused on the financial services sector.

Sarah is EY EMEIA Financial Services External Affairs Leader, responsible for media relations and flagship brand content across European markets. She has been with the organization since 2014, before which she worked in legal services and in a global PR agency.

She is passionate about bringing the EY financial services story to life, covering banking, insurance, and asset management.

She has a MSc in International Marketing from King’s College London, and an MA in Geography and Spanish from St Andrews University.

How Sarah is building a better working world

"Everything is more interesting when told as a story, and my role is to tell the EY Financial Services story, sharing our new research, data and insights for everyone to read. Strong, meaningful communications bring the EY ambition to life, demonstrating value and purpose, and helps us to build a better working world."

Sarah's latest thinking

Female appointments to European financial services boardrooms fell year-on-year in 2023, amid growing demand for C-suite experience

London, Monday 15 JANUARY 2024: Appointments of female board directors to Europe’s largest financial services firms declined seven percentage points year-on-year, according to the latest EY European Financial Services Boardroom Monitor, which reports that 44% of all appointments last year were of women, down from 51% in 2022.

15 Jan 2024 Sarah Graham

European financial services leaders expect dealmaking to rebound into 2024 – EY CEO Outlook Pulse Survey

London, 10 August 2023: Dealmaking is currently a top priority for CEOs across Europe’s financial services sector, according to the latest EY CEO Outlook Pulse Survey, which found 94% of respondents expect to actively pursue strategic transaction activity over the next 12 months.

10 Aug 2023 Sarah Graham

European millennials’ appetite for riskier investments in the current volatile market ranks higher than older age groups – EY Global Wealth Research Report

LONDON, 24 April 2023.The appetite of European ‘millennial’ investors (those born between 1981 and 1996) to make riskier investments amid market volatility is higher than the generations above them, according to the EY Global Wealth Research Report 2023, as younger investors more actively respond to and are influenced by external market events.

24 Apr 2023 Sarah Graham

Despite European ETF market decline in 2022, positive inflows and sustained investor

LONDON, 1 MARCH 2023: Following an 11% fall in assets under management (AUM) last year, growth in the European exchange-traded fund (ETF) market is expected to rebound over 2023, reaching US$1.7tn by year end, according to latest EY European ETF research and analysis.

01 Mar 2023 Sarah Graham

Cybersecurity is number one risk for global banks, but geopolitical risk tops European banks’ concerns

London, 11th January 2023: Amid unprecedented levels of global volatility and uncertainty, cybersecurity has risen to the top of the list of near-term risks for banks around the world, according to the latest EY and Institute of International Finance (IIF) bank risk management survey.

11 Jan 2023 Sarah Graham

Eurozone bank lending to fall for first time since 2014 as major economies slip into recession – with Germany and Italy set for sharpest declines

London, Monday 5th December 2022: Bank lending across the eurozone is expected to rise 4.6% by the end of this year but will contract 1.8% in 2023 – the first decline since 2014 – as eurozone economies slip into recession, according to the latest EY European Bank Lending Economic Forecast.

05 Dec 2022 Sarah Graham
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