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EY Nexus Campaign and Channel Intelligence solution for banks
Boost marketing and sales with next-gen technology for campaign and channel insights.
Leading edge software designed to support financial institutions in simplifying access to actionable insights for high-performance marketing and sales.
Validate campaign efficacy
Helps enable marketing executives to quantify their business impact and return on investment.
Access multichannel insights
Centralized reporting across all channels and campaign types powers data-led marketing investment decisions.
Cross-function reports
Clearly defined metrics align to an agreed measurement framework with custom reporting views for all user types.
Multichannel dashboard
A multichannel dashboard offers a broad view of the end-to-end sales pathway across multiple products and channels, giving users the ability to pinpoint leakage and progression stages through the funnel. Users are able to identify retargeting opportunities and can track sales by origination channel and digital contribution.
Four different views give users access to:
- Overall end-to-end sales funnel for both digital and non-digital
- Specific data points from the sales funnel, to visualize how they have changed over time
- Interactions between digital and non-digital channels throughout the pathway to acquisition
- Insights into how long it takes customers to progress from one stage of the funnel to the next, and where they stop progressing
Campaign performance dashboard
The campaign performance dashboard provides visibility around campaign effectiveness against pre-defined objectives, intuitively guiding users toward optimization opportunities. Closed-loop daily reporting allows for quick problem diagnosis and offers visibility to total campaign impacts beyond priority objectives.
Three key components enable effective decision-making:
- Executive overview: designed for executives and senior management to understand overall performance and overall contribution to business outcomes.
- Brand and campaign overview: allows users to measure brand performance driven by campaign efficacy using incremental uplift as a key performance indicator.
- Campaign drilldown: demonstrates daily, detailed performance measurements and improvement opportunities across all campaign activities within a selected campaign.
Quick and seamless innovation
Built on the modular, cloud-based EY Nexus platform, Campaign & Channel Intelligence vendor-independent structure offers rapid deployment and seamless integration with existing MarTech tools, customer relationship management platforms and other systems.
EY Nexus for Banking combines our deep financial services knowledge with an advanced, flexible platform so banks can generate breakthrough performance gains and unleash innovation in marketing and other key functions.
