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Less Merch
Taking a new approach to our student events and fairs in the Nordics. We have decided to remove our merch and let the students donate the money previously set aside for merch to charity.
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Traditionally, career fairs have been an arena filled with free merch and stuff given away to participants to draw attention to a brand or cause. We have taken a step back to evaluate the true purpose of these events. With an annual distribution of merchandise at our fairs equivalent to 200,000 pens in the Nordics alone, we had to ask ourselves, “Is this truly necessary?” The answer was a resounding no.
As a first step, instead of allocating budgets to items that are likely to end up forgotten in a drawer, we are redirecting these funds to where they can make a real difference.
By eliminating the clutter of physical freebies, we're focusing on what truly matters—engaging with students in meaningful conversations about our values, culture, and the impactful work we do.
Sandie Keng
Head of Talent Attraction and Acquisition, EY Nordics
A new take on merchandise
Imagine a career fair where the focus isn't on the tangible but on the intangible impact one can make. In the Nordics, when students drop by our stand, they will be greeted not with the freebie clutter but with a thoughtfully curated list of charities to choose from. thus shifting the focus from merch to meaningful engagement and impactful choices.
The message is clear: values, vision and action
For the students, it's an opportunity to see the change they can make. Though we do recognize that this is just the beginning and we have a long road ahead of us, we believe every small step like this counts.
Our message is clear: At EY, we believe in shaping the future with confidence, and we welcome all who share this vision to be a part of our story.