Ted Hsu stands at the helm of Fortune Electric (FE), a family business that has thrived for over 55 years in Taiwan. As the third Hsu generation powering FE, Ted joined the company in 1999, starting from the ground up in sales. His ascent to the president's role seven years ago marked a new chapter for FE as Ted embraced digital transformation.
Ted notes that smart grids have been revolutionary for traditional power equipment manufacturers like FE, much like the internet was for computers, allowing them to pursue net zero carbon initiatives and energy transformation. His business model innovations, such as pre-sales service, after-sales maintenance, 24-hour emergency rescue for power supply, and pre-bid agreements, have helped the company to evolve into a dynamic turnkey contractor and renewable energy developer. FE’s contributions to a sustainable power system and improved living conditions amid global warming have driven significant growth in both revenue and market value, making the company a standout success story on the Taiwan stock market.
Beyond his corporate achievements, Ted is a prominent figure in Taiwan’s entrepreneurial community, serving as a role model for the next generation of family business leaders. As Chairman of the Wind Power Industry Association, he has collaborated with local governments to enhance offshore wind farm capacity, pushing it to over 2.37GW. Ted’s journey exemplifies how innovative leadership can propel a family business into the future while addressing the pressing challenges of energy transformation.