EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients.
How EY can Help
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EY.ai - a unifying platform
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3. Strengthen confidence, trust and transparency
AI must also be wielded with care, especially when applied to marginalized communities. Katherine Boiciuc, EY Oceania Chief Technology and Innovation Officer, discusses the idea of countries being a net importer or exporter of AI. “If you’re an exporter, you can potentially have more control over AI regulation, law, experience and impact on humanity beyond the country you live in. Net importers of AI have to take the privacy, safety, ethical and moral decisions in that service – trusting in the decisions of others that don’t understand your cultural context,” she explains.
Generating and using inclusive data at the community level will help build confidence and trust in AI-based initiatives – and improve their chances of success. The power of being able to “zoom in” on local problems can be seen in the Fraym platform, which provides community-level data to help social impact partners understand local needs and develop effective solutions. For example, in Ethiopia, Fraym technology mapped communities to better understand who is most at risk of developing tuberculosis and how to reach them. The data identified that 65% of people living in pastoralist communities in the Ethiopian region of Afar have no access to radio, television or the internet – and only 57% own a mobile phone. Public health stakeholders were advised to explore alternative options, such as theater, sports clubs, or religious gatherings, to boost awareness of and reduce misinformation surrounding TB vaccination, symptoms and treatment options.