Better tech, better data-driven decision-making across the customer lifecycle
| |
Efficient Acquisition |
Expanded Engagement |
Proactive Retention |
| Data |
Democratize first-party data across the organization, unify subscriber profiles |
Advance programmatic segmentation capabilities |
Run targeted campaigns on churned customers using subscriber profiles |
| Decisioning |
Optimize cross-channel prospect journeys |
Optimize content by audience, uncover problematic customer touchpoints |
Flag at-risk subscribers with predictive churn scoring |
| Delivery |
Strengthen activation campaigns for known and unknown customers, eliminate redundant systems |
Automate responses to customer behavior with AI, personalize the omnichannel experience |
Test and optimize targeted retention campaigns |