Julie Barbier-Leblan
CEO and Founder Merit Incentives, UAE
A native of France, Julie began her career as a solicitor at the Paris Bar with some of Paris and London’s leading law firms & banks, specializing in finance law. After moving to Dubai in 2010, Julie refocused her career towards entrepreneurship, launching Merit Incentive’s innovative parent B2C gifting company, MyList, in 2012. In 2016, Julie created Merit Incentives, the first company providing gifts, rewards and engagement strategies to B2B clients using innovative technologies in the MENA region (gift registry, gift cards, merchandises, employee & customer rewards with over 400 retailers & service providers across 10 countries in MENA). Julie is the winner of French Creative Entrepreneur of the Year in 2016 and has been selected as one of the Top 12 up and coming companies in the Middle East by Forbes ME in 2018. Julie is a member of various networks, including French Founders, Dubai Business Women Council and French Business Council Dubai & Northern Emirates.