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Will AI change the world for good, or just change it?
Businesses today are increasingly turning to artificial intelligence (AI) to stay competitive, but understanding how people perceive AI is crucial for success. The EY Baltic AI Perception survey, conducted in collaboration with Norstat in October 2023, offers valuable insights into what clients and employees think about AI. By surveying at least a thousand residents in each Baltic country, the study captures a wide range of opinions from different age groups, professions, and backgrounds.
For businesses, this information is a goldmine. It helps them see AI through the eyes of the people who use their products and services, as well as those who work for them. With this knowledge, companies can adjust their AI strategies to better align with people's concerns, hopes, and expectations. This could mean making AI more user-friendly, addressing privacy issues, or simply explaining its benefits more clearly.
In short, the insights from the EY Baltic AI Perception survey enable businesses to make smarter decisions about AI. By considering the diverse opinions of their audience, companies can implement AI in a way that is accepted and valued by all, leading to better outcomes for everyone involved.
Discover more insights in the full report
Summary
The EY Baltics AI Survey was conducted based on a structured methodology to ensure a comprehensive understanding of the impact of AI across Estonia, Latvia, and Lithuania.
The survey comprised five key sections that aimed to assess the perception of AI's influence on various aspects of life and work. These included the perceived improvement of life and productivity due to AI, the change in work skills, the impact on daily life elements, the effect on government services and economic factors, and finally, the level of trust in and usage of AI technology.