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Rob drives the EY strategic vision and direction across the Technology, Media and Entertainment, and Telecommunications (TMT) market and accounts in the UK and Ireland.
In this role, Rob works on large-scale transformation organizational and process design, and optimization projects, as well as transaction related business transformation programs.
Rob has over 30 years of experience of working on large operations and transformation programs, including over 20 years specifically within the TMT industry.
He is passionate about helping our clients tackle the disruption they face, navigating through emerging technologies and delivering tangible results.
How Rob is building a better working world
Rob cultivates a thriving environment for his team by offering mentoring and coaching, honing their professional competencies in areas like communication, leadership and technical skills. This strategic development positions them to be pivotal players in the TMT industry.
By nurturing both professional and personal growth, Rob is championing a collaborative and educational culture where every team member can prosper. His commitment to mentorship and skill enhancement leads to a more dynamic, driven and proficient workforce, delivering widespread advantages to the team, the organization and clients.
Rob's latest thinking
How telcos can help enterprises scale emerging technologies
Enterprises are pursuing digital transformation by investing more in emerging technologies – and vendors must adopt new strategies to help them succeed. Read more.
18 Feb 2025
Rob Atkinson