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The rapid evolution of technology has transformed media and entertainment into an experience-led industry. Meanwhile, new disruptors are putting pressures on the business, from generating profitable growth to talent acquisition.
As entire ecosystems undergo disruption, media and entertainment companies like yours must rethink their operations. You must:
- Create customized experiences
- Develop agile business models
- Utilize tools and technologies to unlock innovation
- Align your portfolios to tap into growth areas
- Acquire new competencies
- Improve business processes
Our team helps create clarity amid this turmoil, and stands ready to help drive excellence across your enterprise — from customer experience design and improving B2B relationships, to transforming operations and managing the risks that come with operating in a rapidly changing environment.
Our latest thinking
Welcome to a studio called India: The future of media and entertainment
Explore 'A studio called India,' an EY report with the Ministry of I&B, showcasing India's media growth, talent, innovation, and global M&E industry leadership.
03 May 2025
Ashish Pherwani
India’s rising concert economy: A new era of live entertainment
India's concert economy is booming, driven by rising demand, disposable incomes, and large-scale events like Coldplay's tour, fostering economic growth and sustainability.
30 Apr 2025
EY India
Shape the future: Indian media & entertainment is scripting a new story
The revolution in Indian Media and Entertainment sector is transforming digital media and advertising. EY India explores the future of India’s M&E industry.
27 Mar 2025
Ashish Pherwani
The Great Indian Traveller: Trends shaping the way India travels
Travel trends in India are reshaping the tourism sector. Explore how the travel industry is evolving, driven by emerging tourism trends & growth in India.
03 Mar 2025
Amiya Swarup
How much productivity can GenAI unlock in India? The AIdea of India 2025
Explore AIdea of India 2025 to find out how Gen AI is transforming industries, boosting productivity & reshaping India’s digital economy with innovation.
14 Jan 2025
Mahesh Makhija
AIdea 2025 report - Industries in transformation: Media and Entertainment
GenAI is transforming India’s media and entertainment sector, boosting content creation, engagement, immersive experiences, personalized ads, and gaming.
14 Jan 2025
Ashish Pherwani
How the M&E sector can tackle India’s growing piracy menace
Explore effective strategies for India's M&E sector to combat the escalating challenge of content piracy and protect intellectual property. Learn more
25 Oct 2024
Arpinder Singh
How influencer marketing is impacting brands in India
EY highlights India’s influencer marketing sector is projected to reach INR3,375 crore by 2026, with a CAGR of 18%.
02 Apr 2024
Amiya Swarup
Reinvent: India’s M&E sector is innovating for the future
M&E Sector's Transformation & Growth: EY highlights Indian M&E sector crossed INR2.3 trillion in 2023, and is expected to reach INR3.1 trillion by 2026.
05 Mar 2024
Ashish Pherwani
The music economy creator – The rise of music publishing in India
Explore the evolution of music publishing in India with insights into the music economy creator and uncover the rise & impact on India’s musical landscape.
05 Dec 2023
Ashish Pherwani
New frontiers - Navigating the evolving landscape for online gaming in India
Dive into India's online gaming landscape: economic influence, MeiTY regulations, GST changes, and strategic initiatives for sustained growth. Explore now!
08 Dec 2023
EY India
Digital Personal Data Protection Act, 2023: impact on OTT platforms
In the sixth episode, Mini Gupta, EY India Cybersecurity Consulting Partner, discusses the Digital Personal Data Protection Act, 2023 Impact on OTT platforms.
18 Oct 2023
15m 4s
Digital Personal Data Protection Act, 2023: impact on telcos
In the latest episode, Mini Gupta, EY India Cybersecurity Consulting Partner, discusses the impact of the Digital Personal Data Privacy Protection (DPDP) Act, 2023, on telecom companies.
04 Oct 2023
14m 51s
Windows of opportunity: India’s M&E sector maximizing across segments
EY highlights the Indian M&E sector continued its strong growth trajectory. Learn more about the M&E industry’s current state, key trends & future outlook.
03 May 2023
Ashish Pherwani
How an enterprise service mesh will ensure zero trust security for multi-cloud applications
Find out how an enterprise service mesh will help organizations manage their micro application services and usher legacy apps into the cloud.
02 May 2023
Shivaprakash Abburu
Online gaming in India – the GST conundrum
EY outlines the implications under the GST laws on the emerging online gaming industry. Learn more about GST regime for Online gaming Industry.
12 Aug 2021
EY India
Explore Media & Entertainment
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