Marketing solutions for customer-centric growth strategies

How does marketing adapt when AI gives your product a personality?

AI is redefining marketing, shifting the focus from transactional interactions to relational experiences between brands and consumers. Read more.

How to unlock value from, measure and demonstrate loyalty program ROI

Loyalty programs can drive business growth and strengthen customer relationships, but determining their true value can be a challenge. Read more.

How to leverage GenAI for enhanced customer engagement

Enhance customer loyalty by harnessing AI. Explore proactive solutions for businesses to innovate engagement strategies and foster meaningful connections. Read more.

6 key insights from the Forbes CMO Summit

EY leaders share insights into how technology is transforming the marketing landscape and explore what CMOs should focus on. Read more.

Six takeaways from Cannes Lions 2024

Read six takeaways from Cannes Lions 2024. Learn what marketing trends are impacting brand and creativity across industries.

Real change. Real impact

Join top business leaders as they discuss tackling timely business challenges through strategic collaboration.

How can GenAI turn personal into personalized?

Smarter marketing and sales tools are helping the manufacturing industry reach valued customers.

How CMOs can leverage the full potential of creative

Brands face the challenge of producing content that's more personalized yet cost-effective. Learn more.

Boost brand loyalty and grow with new GenAI marketing capabilities

GenAI is creating competitive advantages with personalized, compelling engagement and innovative strategies.

What can CMOs learn from first movers who are using GenAI to revolutionize personalized customer experiences?

First movers reveal insights on deploying GenAI in marketing. New research from the EY-Adobe Alliance uncovers the resolutions CMOs face in adopting AI.

Forbes CMO Summit: How marketing leaders are preparing for impacts of GenAI

Watch this video series highlighting how marketing leaders are approaching generative AI.

5 ways CMOs can create an agile operating model for sustainable growth

Explore 5 ways CMOs can create an intelligent, nimble operating model for sustainable growth.

Accelerating customer loyalty: leveraging trust, technology and data

Learn how companies can gain customer loyalty and trust through data insights.

7 ways to unleash value and drive growth from your MarTech and teams

Drive growth and value from your existing MarTech with these 7 considerations. Learn more.

How content publishers can monetize and maintain control in the AI age

Publishers examine B2B licensing and middleware services as GenAI transforms how content is created, delivered and consumed. Read more.

How telecom retail can navigate its evolution to meet customer needs

Telecommunications retailers can do a few things to address the business imperative of meeting changing customer needs as the industry evolves. Read more.

Zero-party: The next frontier in consumer data

Zero-party data helps businesses get the information they need to enhance the customer experience while respecting consumers’ privacy rights. Read more.