The power of customer data
EY teams understand the goal of marketing’s interaction with customers is to be able to deliver the right message, at the right time, to the right person, and in the right channel. Leveraging Adobe’s suite of communication, experience, content, and marketing tools, we help clients connect content and data with new and emerging technologies so they can create personalized customer interactions every step along the customer journey.
Many organizations are acting now to capture first-party data and develop trust with their customers through transparency. They are unifying their customer data by building a data foundation to understand every customer as an individual and help deliver real-time, personalized experiences at scale. By connecting tech capabilities and data with business outcomes, the EY-Adobe Alliance helps companies unlock strategic growth.
A personalized approach to the customer journey
In today’s marketplace, leading organizations collect first-party data but often face siloed functions, disparate systems and fragmented data, leading to complex governance and compliance issues. Adobe Experience Platform (AEP) can help overcome these obstacles. Coupled with the EY team’s strategic insights and deep experience in business transformation, AEP enables companies to unify customer data and scale their growth potential with better customer insights and compliance across all channels.